March 08, 2008
MLM Secrets to Success with Squidoo
As a professional network marketer, you want to use resources that are effective as well as low cost or free to market your product, service, or opportunity. Squidoo is one such source! Here are 7 free mlm marketing tips you can use successfully with Squidoo today.
Tip #1: Make your Squidoo lens useful. If is is filled with junk, it will be poorly rated. People need to appreciate what you are offering. So, make sure you have good content on your lenses.
Tip #2: Make your lens easy to find. This is done by doing your keyword research first. You can also check the tag clouds within Squidoo itself. The words in larger fonts are the ones that are highly searched. After you have done your research, place your chosen keyword phrase in the title of your lens. You can also add them to your lenses tags. Make sure you find keyword phrases for all 40 tags Squidoo permits you to have per lens. This will help people find you even easier when they use search engines such as Google.
Tip #3: Proclaim yourself as an expert. You can do this in your bio section of Squidoo. Make sure you add your picture as well. Always use a professional username. It is ok to say that you are an expert. After all, each of us are experts in some area!
Tip #4: Get your readers involved. This is a great free mlm marketing tip for Squidoo. Your readers need to view you as someone they can connect with. Here are a couple of suggestions for you:
-Have controversial topics on your lens.
-Use the Guestbook module to ask provoking questions.
-Permit others to link your lens to theirs. you do this with the Plexo module. What is neat about this is that it also helps your lens rank to go up and gives your more content. It also shows that you are open to other's views.
Tip #5: Keep fresh content. When you start a lens, you will want to keep it updated with fresh content everyday. You can do this by adding modules. A good one to use is the RSS module where you put RSS feeds from your blog or others and set it to update daily, hourly, etc. The key is to keep the fresh content coming.
Tip #6: Keep your readers coming back. You will want to keep your readers constantly coming back to visit your lens. You can easily do this by having an autoresponder set up where you can notify then when you make changes. If you blog, participate in forums, comment on others blogs, etc., you can also have the URL to your lens in your signature file.
Tip #7: Use social bookmarking and pinging services. You want to create links coming back to your Squidoo lens. You can do this by using sites such as Only Wire and Social Poster to bookmark your lens. You can also use the RSS functions of sites such as Pingoat or Pingomatic as well. All of these resources will increase traffic to your lens.
As you can see, there are a number of things you can do to effectively market your mlm product, service, or opportunity with a Squidoo lens. Begin to follow these free mlm marketing tips today!
Posted by LaurieMoser at 04:29 AM | Comments (0)
February 10, 2008
6 Deadly MLM Marketing Mistakes
As someone who is involved in network marketing, you are probably using different marketing techniques to build your business. The following are free mlm marketing tips that cover 6 deadly marketing mistakes that need to be avoided at all costs and why.
Marketing Mistake #1: Calling it quits too early. You don't just quit using one particular marketing strategy because you failed. It could mean you need more education or to run a series of tests (e.g. headlines, ad copy, various incentives, etc.) before you make a final decision. The lesson here is not to give up too soon.
Marketing Mistake #2: Failing to offer a solid guarantee. With everything you do, whether it be online or offline marketing, you have to have a guarantee. Some people are hesitant to do this because they fear people will take advantage of them and drive them out of business. It's natural to think this way, but it's false. Instead, always include a money back guarantee as this will increase sales.
Marketing Mistake #3: Failing to target a market. This free mlm marketing tip you have to follow at all costs. If you are just trying to target everything and everyone in MLM, good luck! Even in MLM, you must specify who you want to target. Maybe it is people who are looking for a duplicatable system to attract prospects to their business. Maybe it is people who need more skills in how to build a downline. Whatever the case, always ask yourself before starting a marketing campaign who you are trying to reach.
Marketing Mistake #4: Failing to do keyword research. It does not matter what type of marketing you are doing online, keyword research is essential. If you fail to do keyword research to find what your target market is searching for, any type of marketing will be like shooting arrows in the dark. I would not even bother to market online if you are not going to take some time to do appropriate keyword research. This simple method will save you frustration down the road.
Marketing Mistake #5: Using an advertiser just because of their readership, listenership for radio, or viewership for TV. This free mlm marketing tips are for those who really like to get creative and think outside of the box. For example, while it is great your budget can afford these marketing methods, if you advertise from 2:00 AM-5:00 PM on a radio station that is an all-sports talk radio and you are selling a female product or service, how successful if your campaign going to be? So, once again, make sure you are targeting your audience correctly.
Marketing Mistake #6: You have no upselling. Here is a free mlm marketing tip that might step on some toes. If your mlm product or service only lets you make one sale per customer, you are going to have a very tough road ahead. You have put yourself in a position where you just have a job. You need to be able to offer your customers more than just one product or service in order to keep them coming back for more. Otherwise, where is your residual income?
Following these free mlm marketing tips can really be to your advantage. Avoid these 6 deadly marketing mistakes and instead focus on proven marketing strategies that will take your business to the next level.
Posted by LaurieMoser at 04:31 AM | Comments (0)
November 14, 2007
6 Tips to Develop Top MLM Best Practices
As a network marketing distributor, it is always important to keep abreast of the current best practices to ensure on-going business and growth. Here are the 6 best practices that many top mlm leaders are using to successfully build their businesses.
1. Always have a advertising budget whether you are marketing online, offline, or doing a combination of both. Advertising is essential to your business life and growth. Stick to your budget for a year so that you will have on-going momentum. At the end of the year, evaluate how you have done and make adjustments as needed.
2. Keep in contact with your team. You can touch base with them on a regular basis by phone or by email. This is an important best practice strategy to implement, especially for those on your team who are serious team builders. Your team members joined, hopefully, because they know, like, and trust you. This doesn't stop after they join you, so keep in close contact. Once your team grows, you likely will not be able to talk and work with everyone 1:1. However, you can still work closely with your top leaders and teach them how to work with their people. This ensures strong support throughout the team.
3. Be consistent with lead generation. As a network marketing distributor, having a constant influx of interested prospects in your pipeline is necessary. It is also important to make sure that the system you use to attract prospects is duplicatable. In other words, it should be so simple that a veteran or someone just starting out can use successfully.
4. Build leaders and make them successful. You want to hear from your business builders, "I'll do whatever it takes", and not "Well, I'll just try and give it a shot." The second response usually means if things don't work out for the person, they very well may quit. Leaders also make sure their distributors order products. They never complain to their upline or downline, and have their own aspirations, goals, and drams. True leaders also will run a meeting if you are away. You want to build leaders with strengths such as these on your team.
5. Have a written plan. As a professional network marketing distributor, always write out your plan and how you desire to achieve your goals. Do this on a weekly basis, work it, and then review it at the end of the week. If you are not satisfied with how things turned out, make adjustments for the following week.
6. Discover the marketing practice that works best for you and become really good at it. This may be article writing, blogging, creating on-line videos, e-zine advertising, etc. If you are not sure what you want to do, implement what is working for others until you find what works best for you.
Becoming a successful network marketing distributor and leader does involve following the best practices others are using with great success. Study them, implement them consistently, and watch your business experience on-going growth.
Posted by LaurieMoser at 02:14 PM | Comments (0)
November 08, 2007
Get New MLM Distributors Set Up Right
As a leader in your MLM organization, you know that your work is only beginning when a prospect joins and becomes a new distributor on your team. One of your tasks is to assist him or her in getting set up right.
Now, since we all know it is impossible to sell anything from a cart that is empty, we want to make sure our new team member do not start off handicapped! Here are four tips to help your new MLM distributors launch and build their teams, based on the four different areas of the business.
1. Personal Use: The quickest way to learn the business as well as be sold on it is for new distributors to actually use the company's products. If the person doesn't make an effort to use any products and does not believe in them, should you have even sponsored him or her in the first place? So, make sure your new folks are not only sold on at least 2-3 products, but also actually use them.
2. Retail Sales: It will be hard for a new distributor to make any sales if he or she has zero products to retail. Don't you think it will look bad when your new recruit approaches a customer to make a sale, and doesn't even have any product on hand? Therefore, it is important to remind your new MLM distributors to be supplied with some products when he or she starts their new home business.
3. Samples: Most companies have products that can be given as samples to potential customers. As a true leader, it is important that you lead your new team members by example. So, show them how to give away the free product samples to customers.
4. New Distributor Start-Up: This is similar to number three. When you start a new distributor in your MLM business, if he or she is a local person, the individual will need products as soon as he or she joins. If you plan on starting more than one person at a time, you need to have enough supply on hand to give to each of them. This is necessary because your new team members needs something to carry them until their first product shipment comes in. This approach also helps motivate your new distributor to keep their new home business in the forefront, to focus on getting the word out, and to start building their own teams. This step is crucial to getting your new team members started off right.
In summary, as a team leader, you want to do all you can to assist new distributors in starting their MLM home business right. They need to earn money by moving products, and, in return, to become even more motivated to be successful when sales are made. So, follow these tips and your new team members will be so thankful to you and your help!
Posted by LaurieMoser at 06:55 AM | Comments (0)
November 06, 2007
What To Look For In A MLM
Network Marketing is also called Multi-Level Marketing or MLM for short. If you happen to be thinking about getting into Network Marketing then this may be helpful for you. There are things to look for in a Network Marketing business that will keep you from just spinning your wheels and getting nowhere. It is true that most Network Marketing businesses fail. That is what happens to most any business in their first five years. But if you know how to do it right, then Network Marketing is the best career in the world!
Do not fall for outrageous claims such as making money with no selling. In Network Marketing you can get people placed under you without having to do anything if the people above you are doing a lot of work and your compensation plan is a forced matrix or power leg binary. That kind of thing is called spillover, but you cannot count on getting rich from that. People joining with that expectation will be disappointed. Even worse, do not get involved with a company that is offering a business opportunity but has no product or service to sell other than the opportunity. Always, before you join any company, go to the Internet search engines and check for complaints and scam warnings.
Sales and distribution are the backbone of all business. Direct sales are the type we are more familiar with. The products of a company are peddled by a salesperson that receives a commission, which is a percentage of the money gained by the sale. That is the traditional sales approach. The salesperson can also be paid on an hourly or salaried basis, even per lead contacted as long as they meet a sales quota, but the source of income for business is always sales driven.
Network Marketing is proving to be a better way, both for the companies and their product distributors or salespeople. You are still selling a product or service for the company, but you also are looking for people who want to do what you are doing, selling the company's product and making money doing it. You are building a team. What that does is take sales to another level, because once you get someone else selling for the company, the company has a new distributor and you get paid not only on your sales, but also on the new distributor's sales as well.
That is why it is called Multi-Level Marketing. When that distributor on your first level gets a new seller for the company, you also get paid from the work of that new seller. If that new seller on your second level recruits, then you have a third level. You can have a team building under you, doing sales for you, making money for you, and it can be happening without extra effort on your part! The payment plans in MLM mostly include binary, breakaway, matrix, stair-step, and the best is unilevel.
With the unilevel plan there is no limit to the number of people you can have under you at the first level. The purchases from your first level are where you get the highest commission. Commissions for purchases from your second level on down are not as high percentage-wise, but can add up to a big amount through the shear number of sales. Those earnings are often called leveraged earnings because you have utilized the work and the time of other people. That is the way to get wealthy!
Network Marketing is about the referral and soft sell. You do not have to give people the hard sell to be successful. You simply use the company's product or service and recommend it to others. It helps a great deal if you are passionate about it. The company provides promotional materials such as sales letters, brochures, recruiting calls, recorded messages, websites, flash movie presentations, DVDs, and even magazines. They should be persuasive materials that put forth the benefits of the product or service to the prospect and should include plenty of testimonials.
The company should have a valuable and desired product or service that people would really want to have. Preferably, the product should be unique and manufactured by the company itself. You want the service to be a continuing monthly service or the product to be a consumable one, so that you get recurring purchases every month and an ongoing income from each customer.
With Network Marketing you will not just be making one-time sales as in direct marketing. You will be building a residual income that keeps coming in whether you work or not. It is the perfect way to build a retirement income, so the company you choose should be debt free and have been in business for at least 5 years so that you know it is solid.
Having found those things, you then present the business opportunity and the product to as many people as possible. Your warm market is people you know, such as friends, family, and co-workers. Beyond that, you can advertise, or buy lead lists of people interested in starting a business or interested in your type of product or service.
For Network Marketing the most targeted list you can get are MLM Genealogy Lists. Those are people who have showed an interest in Network Marketing by already having been involved in it. Do an Internet search for MLM Genealogy Lists if you want to buy one. Those lists are not expensive and many of the people on it already have experience building a business. Those are the people you want on your team!
Posted by LaurieMoser at 08:55 AM | Comments (0)
